Monday, 4 March 2013

Unit4: Fantastic Voyage- Style

Concerning the style of my animation, I want to give it some sort of Retro/Vintage abstract art look because of the energy it communicates.

Abstract art

began with the work of three artists who didn't know each other but produced abstract works almost at the same time. 
Wassily Kandinsky, Piet Mondrian and Kasimir Malevich. 
Abstract art features forms that do not represent the outside world. When the three painters discovered abstraction, they considered it as a personal, philosophical and emotional approach.

Retro Art Vs. Vintage Art

The two terms are often interchanged in modern language; however there are some distinct and important differences between them. Here we will wade through the confusion and hopefully enlighten you with the proper usage of each term.
Let's start with the term retro. 

Retro derives from the Latin meaning "backwards" or "in past times". The definition of retro that is most closely associated with past trends of art and fashion derives from the French term retrospectif, which was abbreviated to simply retro. The term retro became popular in the 1970's to describe French fashion, and was used in French novels and film. The word retro, shortly thereafter made its way across to America and into American fashion and culture.
Retro Art refers to art that just a little bit quirky. Think kitsch, theatrical and eccentric. Retro is also something that is a bit more modern than something that is defined as vintage. Retro focuses on items dated between roughly the 1950's to the 1980's

Vintage Art
Vintage is taken from the world of winemaking and refers to the year in which the wine was "laid down" or put into wooden casks. What you should take from this origin is vintage art and overall vintage items should be associated with a specific year.
Vintage focuses on time periods of the early 1900's until roughly the 1940's.

The recurring elements in the vintage style:

Background and “paper effect” graphics : in the 50s-60s the great age of plastics had not yet begun; shopping bags were of fabrics (raw cotton, mainly), the packaging of the products in cardboard, and so on. Thus, the paper played a fundamental role and just because of that the “paper” effect – especially if aged, turned yellow, worn off because of time and use – is one of the main graphic effects which recur in the vintage style. The same holds for old postcards, stamps, newspapers, pictures in black&white or the cuttlefish effect, on condition that they have an experienced aspect.

Magazine style and newspapers of the age: another graphic style vastly used in webdesign is based on the aesthetics of old newspapers, almost always in black and white or “turned yellow by time”, combined with a retro typography.

Calligraphic fonts or old style fonts: the major part of vintage/retro design makes use of a typography based on calligraphic fonts, which give a more realistic and informal imprint compared to modern fonts and “old style” fonts, which with difficulty can be integrated in other styles of design.

Colors: The colors of the vintage style tend to recall the tonalities of paper and cardboard: beige, brown, cream, maybe not in plain pigment but under the form of textures and patterns. In addition the red, the dark green and theblue are used a lot. For who prefers a more dated and classic one, it is advisable to limit oneself to black/white with a hint of grey. Broadly speaking the vintage style has opaque colors, “consumed” (a bit like for the grunge): opposed to the retro effect (which is famous for the style pop-art design and the brilliant colors) in this style therefore bright colors should be avoided, limiting them to some details which have to attract the attention of the user. 

Visual references:

The thomas Beale Cipher Animation: An award winning animation in which the retro/vintage textures and look is used throughout the animation as well as the use of silhouette, this mix makes the animation very eye catching and communicates very strong emotions.

Influence Images:

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